I had a fabulous conversation this morning with Cricket Lee. She is a pioneer in the field of sizing. If you are scratching your head and asking what the field of sizing is don't think you've missed something. When I say pioneer....I mean pioneer. The likes of The Wall Street Journal (click the link to see a short video featuring Cricket...be patient, it takes a minute to load), the Today Show (Cricket will be a guest again next week) and countless others have had her talk about her revolutionary sizing system.
So here is the deal about sizing. Can you say that you are always a specific size? Or, can you wear everything from a small to a large depending on the cut? The answer is typically that you can wear a range of sizes depending on the designer, cut or type of fabric. But, what if you could buy clothing based on a uniform sizing system that wasn't just about the size, but it was also by the fit. Like, are you a triangle, hourglass or oval. You would never have to try clothing on again because you would know what size you really were.
Well, Cricket is the woman who has taken this on as her mission. She has a system that doesn't just standardize the way that clothing is sized, but actually starts at the manufacturer. The designer and manufacturer make their designs and patterns to incorporate the various shapes of women. As consumers we will look for clothing that has the Fitlogic symbol attached. We will buy the exact same size every time. I don't know anyone who doesn't think that it would be nice to buy pants that fit in the waist and the hips! Today pants...tomorrow jackets.
It is up to us, the real women, to support the people who have gone to battle in the world of fashion for us. We deserve to be able to buy clothes that are fabulous, affordable and fit well. It is time for us to stand up and say that we believe we are worthy of beautiful clothes made for the real woman's body. Thank you, Cricket, for being our champion!
Please comment to this blog if you believe we are moving in the right direction. And, if you want a great fitting pant visit the Fitlogic website to see where to buy them.
About Me
- Haven Wyatt
- Haven Sols and Carlin Wyatt are my nephews. They are also two cool little dudes that inspire me to look at the world through their eyes. My youngest nephew, Haven, already considers himself the president of the company since it bears his name. The joy they bring me is evident in everything I create under the Haven Wyatt label. What is cool about our stuff is that it is really unique. Even if you order a piece that we mass produce it will be different from every other one. That is because we use recycled materials that will always give an item a unique quality. I think women are like that. Even when you think a group of women are alike there is always something unique and special about each one. I hope you enjoy our products and our views on life. Gini Swancy
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